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More than twenty-five years ago, a sporting Swiss, trained as an anthropologist with an economics background, opened what has since become the definitive gallery of photography in his country. Kaspar Fleischmann’s vision of a commercial gallery space in Zürich, at the time a near barren landscape for photographic appreciation, let alone collecting, was to establish an institution and not just a selling space for the promotion of photography. His plan was to present the highest quality works available, publish catalogues to document his exhibitions and collections, offer symposia and lectures in the field and essentially fill the educational void that was keeping his countrymen ignorant of the developing market for photographs. Almost ten years behind the market evolving in the United States and England, Mr. Fleischmann’s task seemed daunting at least. To say that he has succeeded can only give the briefest synopsis of his accomplishment. To say